Dr Lyu Yandan

Dr Lyu Yandan is an Associate Professor and graduate supervisor at the School of Economics and Management, Communication University of China. Her research focuses on brand communication and media convergence. She teaches courses such as Strategic Brand Management, Service Marketing, and Public Relations. Dr. Lyu has authored several books, including Consumption Without Borders: Brand Communication and Cross-border Consumption in the Internet Age, Evaluation of Television Programs in the Media Convergence Age, Brand Communication Management, and Effective Brand Communication. She has provided brand consulting services to leading companies such as Haier, Moutai, Gree, Robam Appliances, and Heng’an. She has also delivered specialized brand management training for organizations including Amway, ICBC, Xinhua News Agency, and China Southern Airlines.